Independent product
Viclaro
My standalone app and API for understanding how brands appear in AI answers.
George Popovic · Software engineer · Product builder
I build web products and keep them running.
I'm George Popovic, a software engineer and product builder. I work with founders and small teams on web apps, internal tools, data systems, and integrations.
Sometimes I build from scratch. Sometimes I step into an existing product and sort out what is getting in the way.
I'm based in the US and work remotely.
Independent product · Working title
Local website platform
A website service for local businesses that need a clear, credible site without another project to manage.
Consulting
Custom software
Product development and hands-on technical leadership for small teams.
Selected work
A few things
I have built.
Independent product
Viclaro
I designed and built a product that inspects AI recommendations, compares how brands are represented, and turns the results into something a team can use.
Product design · Laravel · Data pipelines · APIs · Infrastructure
Independent product · Working title
Local website platform
I'm building the workflow for creating, previewing, selling, hosting, and maintaining tailored websites for local businesses.
Laravel · React · Payments · Multi-tenant hosting · Operations
Client work · Operations
Business software
I've built and improved software for sales, billing, documents, inventory, and everyday operations.
Laravel · React · SQL · Payments · Business integrations
Client work · Data
Search and data systems
I've built pipelines to collect, clean, classify, and search large bodies of mixed data, along with the tools to review the results and handle failures.
Python · PostgreSQL · Search · Applied AI · Cloud infrastructure
Client work · Reliability
SaaS repair and growth
I've worked on established products that needed fewer fragile paths, better deployments, and new features without a full rewrite.
Architecture · Integrations · CI/CD · Observability · Incremental modernization
How I work
How I tend
to work.
Figure out what matters
We start with what the business needs, who is using the product, and what is already getting in the way.
Keep it understandable
I like straightforward designs, written-down decisions, and code another person can pick up without a guided tour.
Ship as we go
I break the work into pieces we can review, test, and put in front of people.
Stick around after launch
Deployment, monitoring, backups, and maintenance are part of the job.
Services
What I can
help with.
01
Product engineering
Taking a product from a rough idea to a real release, including what to build and how to build it.
02
Backend and APIs
Application logic, payments, integrations, permissions, background jobs, and APIs.
03
Frontend
Clear, responsive interfaces that make sense to the people using them.
04
Data and applied AI
Search, extraction, classification, review, and reporting systems for structured and unstructured data.
05
Infrastructure and reliability
Cloud setup, deployments, monitoring, backups, and a plan for when something goes wrong.
06
Technical leadership
Architecture, planning, code review, documentation, and hands-on work when it is time to build.
Experience
Selected
experience.
2025
Lead Engineer, healthcare software
Built a clinical operations platform connecting customer management, payments, documents, accounting, and inventory.
2023 to now
Co-founder, sustainability software
Took a research and reporting product from concept to production, including data pipelines, cloud infrastructure, and product direction.
2023 to 2024
Data Engineer, search and discovery
Built distributed collection, classification, and search pipelines for a large and frequently changing body of content.
2023 to 2024
Lead Developer, energy SaaS
Maintained a multi-tenant product with subscription billing, device integrations, background processing, and country-specific business rules.
2023 to 2024
Lead Developer, accessibility software
Led a browser extension through release and built the subscription, account, and deployment systems around it.
2022 to 2023
Lead Developer, fintech
Built financial coaching and application workflows with account connections, secure permissions, subscriptions, and real-time communication.
2022
Lead Developer, communications software
Built APIs and migration tools for a high-volume voice platform, with cloud storage and automated delivery.
2021 to 2022
Lead Developer, commerce operations
Modernized an established commerce platform while improving shipping, warehouse, access control, and team delivery workflows.
Fordham University · BA magna cum laude · Classical Languages and Philosophy
Laravel
React
Vue.js
Node.js
Python
PostgreSQL
MySQL
MongoDB
AWS
GCP
DigitalOcean
Docker
Terraform
Stripe
Plaid
REST APIs
CI/CD
Laravel
React
Vue.js
Node.js
Python
PostgreSQL
MySQL
MongoDB
AWS
GCP
DigitalOcean
Docker
Terraform
Stripe
Plaid
REST APIs
CI/CD
Contact
Want to work
together?*
Send me a note about what you're building or what needs fixing. I'll get back to you directly.
george@orfeoconsulting.com